After Pre-sessional English I'm going to study MA in International Tourism Management.
The first module is Tourism Marketing. The course leader will be Denise Cole.
The books that I should read to prepare myself for this module are :
1. Successful in Tourism Management by Kogan Page
2. Marketing in Travel and Tourism by Butterworth Heinemann
3. Destination branding: creating the unique destination proposition by Butterworth-Heinemann.
Learning Academic Vocabulary
11 years ago
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